LIVE BETTING: ODDS IN MOTION
THE THRILL OF
IN-PLAY BETTING
Live betting transforms the sportsbook experience. Beyond instant odds, it adds strategy, builds tipster communities, and fuels real-time excitement. For operators, in-play betting means longer sessions, stronger retention, and more profitable player journeys.
why
LIVE BETTING
MATTERS IN IGAMING
FASTEST-GROWING
SEGMENT
In-play is the most dynamic segment of sports betting, accounting for over 70% of bets in mature markets and expanding fast in emerging ones.
REAL-TIME
ENGAGEMENT
Session times nearly double with live betting, as users stay connected throughout matches boosting loyalty and revenues.
DATA-DRIVEN
INNOVATION
Real-time odds, stats, and AI-powered analytics are reshaping sportsbooks, setting new standards for fairness, speed, and interactivity.
NEW STRATEGIES
FOR OPERATORS
Beyond odds, live betting enables promotions, cross-sell opportunities with esports, virtual sports, and casino, plus tipster-driven community engagement.
MOBILE-FIRST
AUDIENCE
With 60% of new African and LatAm bettors starting with in-play, mobile-first formats align user expectations for speed and simplicity.
STREAMING & CASH-OUT
Live streaming plus instant cash-out turns betting into entertainment, boosting engagement, retention, and player trust.
FASTEST-GROWING
SEGMENT
SEGMENT
In-play is the most dynamic segment of sports betting, accounting for over 70% of bets in mature markets and expanding fast in emerging ones.
REAL-TIME
ENGAGEMENT
ENGAGEMENT
Session times nearly double with live betting, as users stay connected throughout matches boosting loyalty and revenues.
DATA-DRIVEN
INNOVATION
INNOVATION
Real-time odds, stats, and AI-powered analytics are reshaping the sportsbook, setting new standards for fairness, speed, and interactivity.
NEW STRATEGIES
FOR OPERATORS
FOR OPERATORS
Beyond odds, live betting enables promotions, cross-sell opportunities with esports, virtual sports, and casino, plus tipster-driven community engagement.
MOBILE-FIRST
AUDIENCE
AUDIENCE
With 60% of new African and LatAm bettors starting with in-play, mobile-first formats align user expectations for speed and simplicity.
STREAMING &
CASH-OUT
CASH-OUT
Live streaming plus instant cash-out turns betting into entertainment, boosting engagement, retention, and player trust.
EVERY MOMENT COUNTS
With flexible odds, PlaylogiQ lets operators adjust their offer to stay competitive with the best market lines and boosted options. Combined with integrated live streaming, it turns watching into betting—driving longer sessions, higher engagement, and stronger retention.
FROM ODDS
TO ENGAGEMENT
Live betting brings massive opportunities—but execution matters.
SCALABLE PLATFORM
In emerging, high-population markets, a non-scalable system cannot ensure reliability during peak betting times.
COMPLIANCE & INTEGRITY
Strong monitoring and transparent cash-out rules ensure fair, trusted markets aligned with regulation.
MOBILE-FIRST
EXPERIENCE
Fast, intuitive interfaces let players place bets on the go, with instant confirmations and smooth navigation.
ENGAGEMENT TOOLS
Live stats, streaming, cash-out, and gamified features keep players loyal and immersed throughout each match.
REVENUE GROWTH
In-play drives longer sessions, cross-sell opportunities, and retention—boosting long-term operator profitability.
In emerging, high-population markets, a non-scalable system cannot ensure reliability during peak betting times.
& INTEGRITY
Strong monitoring and transparent cash-out rules ensure fair, trusted markets aligned with regulation.
EXPERIENCE
Fast, intuitive interfaces let players place bets on the go, with instant confirmations and smooth navigation.
Live stats, streaming, cash-out, and gamified features keep players loyal and immersed throughout each match.
In-play drives longer sessions, cross-sell opportunities, and retention—boosting long-term operator profitability.
LIVE BETTING
BY THE NUMBERS
Bets placed
in-play in Europe
Global live betting
handle 2024
African mobile
bettors prefer in-play
Live play is changing how players bet—and fast. With PlaylogiQ’s real-time data, streaming, and mobile-first sportsbook, you can boost retention, drive growth, and stay compliant in every market. Ready to take your sportsbook to the next level? Start your project today.
