IGAMING
GLOSSARY

A

• Acca Insurance Acca insurance is a sportsbook promotion that refunds a player’s stake, usually as a free bet, if one selection in an accumulator loses. It lowers the risk of multiple betting and is commonly used to encourage player engagement and retention.
• Accumulator Bet (Acca/Multiple/Parlay) An accumulator bet is a wager that combines two or more selections into a single bet, with the total odds calculated by multiplying each individual price. All selections must win for the bet to pay out, which makes accumulators riskier than single bets but capable of delivering much higher returns.
• Acquisition Cost (CAC / CPA) Acquisition cost is the average expense an operator incurs to acquire a new depositing player. In iGaming, it is typically calculated by dividing total marketing spend by the number of new players gained, making it a key KPI for evaluating the efficiency and profitability of acquisition campaigns.
• Active Player An active player is a registered user who places at least one wager or takes part in real-money gameplay during a defined period. In iGaming, tracking active players is essential for measuring engagement, revenue performance, and the overall health of an operator’s customer base.
• Affiliate Marketing Affiliate marketing in iGaming is an acquisition model where independent partners promote online casinos or sportsbooks and earn commissions for driving traffic or new depositing players. It is one of the most competitive and heavily regulated sectors of digital gambling, often relying on performance-based structures such as revenue share, CPA, or hybrid deals.
• Affiliate Tracking Software (Affiliate Tool) Affiliate tracking software is used in iGaming to monitor affiliate performance, player referrals, commission structures, and potential fraud. It provides operators with real-time reporting and analytics, making it easier to manage and scale large affiliate programs effectively.
• Aggregator (Casino Aggregator) See Casino Hub
• AML (Anti-Money Laundering) AML refers to the compliance measures that prevent gambling platforms from being exploited for money laundering or terrorist financing. In iGaming, operators must implement AML controls such as customer due diligence, ongoing KYC verification, transaction monitoring, and reporting of suspicious activity to regulatory authorities.
• API (Application Programming Interface) An API is a technology framework that allows different software systems to communicate and exchange data. In iGaming, APIs connect casino games, sportsbook feeds, payment providers, and CRM tools within a single platform.
• API Integration API integration refers to the process of connecting third-party systems and services to an iGaming platform through APIs. This allows operators to seamlessly integrate casino games, sportsbook feeds, payment gateways, CRM solutions, and compliance tools.
• APS (Acquisition Power Score) – Blask Metric The Acquisition Power Score (APS) is a metric developed by Blask to measure how effectively a brand converts visibility into new customers. Based on search queries, engagement signals, and market presence, APS helps iGaming operators evaluate their acquisition strength and benchmark performance against competitors.
• ARPDAU (Average Revenue Per Daily Active User) ARPDAU is a metric that measures the average revenue generated from daily active players. In iGaming and social casino environments, it is often used to assess user engagement, monetization efficiency, and overall platform performance.
• ARPU (Average Revenue Per User) ARPU is a key performance metric that calculates the average revenue generated per active player during a specific period. In iGaming, it is used to evaluate player value, track profitability, and compare the effectiveness of acquisition and retention strategies.
• ASL (Average Session Length) Average session length is a metric that measures the average duration of a user’s gaming session. In iGaming and mobile casino environments, it is often used to evaluate player engagement, retention, and the effectiveness of platform design or gamification features.

B

• B2B Software Provider A B2B software provider is a company that develops technology solutions for other businesses rather than end users. In iGaming, B2B providers deliver platforms for casinos and sportsbooks, game aggregation systems, payment gateways, compliance tools, and risk management solutions that power the industry’s infrastructure.
• Back Office The back office is the administrative interface of an iGaming platform. It enables operators to manage player accounts, games, odds, payments, bonuses, and compliance tools, making it a central component for running and scaling operations efficiently.
• Bankroll A bankroll is the total amount of money a player allocates for iGaming activities such as casino games or sports betting. Effective bankroll management supports responsible gambling, helps extend playing time, and encourages sustainable long-term engagement.
• Bet Builder A bet builder is a sportsbook feature that lets players combine multiple selections from the same sporting event into a single customized wager. It enhances personalization and strategy, offering bettors greater control while increasing engagement and becoming a standard component of modern sportsbook platforms.
• Bet Slip A bet slip is the digital or physical form where players select, review, and confirm their bets. In online sportsbooks, the bet slip automatically calculates combined odds, potential payouts, and allows players to add singles, multiples, or system bets before placing a wager.
• Betting Exchange A betting exchange is a platform where players bet against each other instead of the bookmaker. It allows users to back or lay outcomes, with the exchange acting as an intermediary that takes a commission on winnings. Betting exchanges offer greater flexibility and often better odds than traditional sportsbooks.
• Betting Limits Betting limits are the minimum and maximum amounts that a player can wager on a single game, bet, or event. In iGaming, limits are set by operators to manage risk, comply with regulatory requirements, and promote responsible gambling. They can vary across casino games, sportsbooks, and jurisdictions.
• Betting Software Betting software is the technology used by operators to power sportsbooks and online betting platforms. It covers odds feeds, bet slip functionality, risk management tools, player account management, and integrations with payment systems. Reliable betting software is crucial for scalability, compliance, and user experience.
• Blask Blask is a business intelligence and analytics platform widely used in the iGaming industry. It provides operators with real-time insights, player behavior analysis, and performance dashboards, enabling data-driven decision-making and revenue optimization.
• Blask Index The Blask Index is a proprietary metric developed by Blask to track iGaming markets by country, operator, and brand. Based on search query data, it measures brand visibility and consumer interest rather than revenue. Updated across verticals and timeframes such as month-over-month or year-over-year, the Blask Index helps operators benchmark competitors and identify growth opportunities in emerging regions.
• Bonus A bonus is an incentive offered by iGaming operators to attract and retain players. Common bonus types include free spins, deposit matches, cashback, and promotional codes, making bonuses a core element of casino and sportsbook marketing strategies.
• Bonus Abuse Bonus abuse occurs when players exploit promotions or bonuses in ways that were not intended, such as creating multiple accounts or using loopholes to guarantee profits. Operators apply monitoring tools and compliance measures to detect and prevent bonus abuse, protecting both revenue and fair play.
• Bonus Code A bonus code is a promotional code that players can enter to unlock rewards such as free spins, deposit matches, or cashback. In iGaming, bonus codes are commonly used in acquisition campaigns and retention offers to personalize promotions and track marketing performance.
• Bonus Engine A bonus engine is a back-end system that allows iGaming operators to design, configure, and manage promotional campaigns. It powers offers such as free spins, cashback, deposit matches, and bonus codes, ensuring automation, compliance with local regulations, and personalized player rewards.
• Book Your Bet Book Your Bet is an omnichannel iGaming feature that links retail betting with digital platforms. It allows players to create a bet slip online or on mobile, generate a unique code, and place the wager in a physical betting shop—or the other way around. This functionality improves convenience, increases engagement, and helps operators bridge online and retail markets.
• Bookmaker (Bookie) A bookmaker, or bookie, is a licensed operator or individual that accepts and manages bets on sporting or casino events. Bookmakers are responsible for setting odds, balancing risk across wagers, and paying out winnings, playing a central role in both traditional retail betting and modern online sportsbook platforms.

C

• Cash Out Cash Out is a sportsbook feature that allows players to settle a bet before the event concludes. It gives bettors greater control, helps manage risk, and adds a layer of strategic decision-making, particularly in live betting environments.
• Cashback Bonus A cashback bonus is a promotion where players receive back a percentage of their net losses over a set period. In iGaming, cashback offers reduce risk, build loyalty, and encourage repeat play, often structured as daily, weekly, or monthly rewards.
• Casino Bonus A casino bonus is a promotional reward offered by online casinos to attract and retain players. Common types include welcome bonuses, free spins, deposit matches, and cashback, all designed to increase engagement and extend playtime.
• Casino Games Casino games are the core products offered by online casinos, including slots, table games, live dealer titles, and specialty games. They are provided by software developers and integrated into casino platforms through APIs or aggregators.
• Casino Hub (see also: Casino Aggregator) A casino hub is a centralized platform that aggregates content from multiple iGaming software providers. It simplifies integration, enhances scalability, and gives operators instant access to a broad portfolio of slots, table games, and live casino content through a single connection.
• Casino Software Casino software is the technology that powers online casinos, enabling the integration of games, player account management, payments, bonus systems, and compliance tools. Reliable casino software is critical for operators to ensure smooth performance, security, and scalability.
• CEB (Competitive Earning Baseline) – Blask Metric The Competitive Earning Baseline (CEB) is a Blask metric that projects the revenue a brand could reasonably achieve in a given market based on its influence and competitive benchmarks. Calculated using APS, Blask’s Accumulated Power of Brands framework, and competitor data, CEB provides operators with a realistic view of revenue potential.
• Chargeback A chargeback occurs when a player disputes a payment with their bank or payment provider, leading to a reversal of funds. In iGaming, chargebacks are a key fraud and risk management issue, requiring operators to monitor suspicious activity and apply secure payment methods.
• Churn Rate Churn rate is a key iGaming metric that measures the percentage of players who stop playing or depositing during a specific period. Monitoring churn helps operators evaluate retention efforts, identify player drop-off patterns, and improve strategies to reduce customer loss.
• CMS (Content Management System) A CMS is a software platform that enables iGaming operators to create, manage, and update website content without advanced technical skills. It is essential for customizing pages, adding casino games and promotions, managing sportsbook content, and delivering localized experiences across multiple markets.
• Compliance Compliance is the process of adhering to legal and regulatory requirements in the iGaming industry. It includes licensing, KYC, AML, and responsible gambling standards. For operators and investors, robust compliance is essential to entering regulated markets and sustaining long-term growth.
• Conversion In iGaming, conversion is the process of turning a website visitor into a registered player or an active depositor. It reflects the effectiveness of marketing campaigns, onboarding flows, and the overall user experience of the platform.
• Conversion Rate Conversion rate is the percentage of users who complete a desired action—such as registration, deposit, or placing a bet—out of the total number of visitors. In iGaming, it is a key KPI for casino and sportsbook operators, indicating the effectiveness of marketing, UX design, and player acquisition strategies.
• CPA (Cost Per Acquisition) CPA is a marketing metric that calculates the average cost of acquiring a new depositing player. In iGaming, it is commonly used in affiliate programs and performance marketing campaigns to measure acquisition efficiency and evaluate return on investment.
• Crash Games Crash games are fast-paced iGaming titles where a multiplier rises continuously until it suddenly “crashes.” Players must cash out before the crash to secure their winnings. Popular among younger, mobile-first audiences, crash games are rapidly growing in markets such as Africa and Latin America.
• CRM (Customer Relationship Management) CRM is a system that centralizes player data, interactions, and preferences. In iGaming, CRM software enables operators to deliver personalized bonuses, automate retention campaigns, and maximize player lifetime value (LTV) across casino and sportsbook platforms.
• Crypto Casino A crypto casino is an online gambling platform that accepts cryptocurrencies such as Bitcoin, Ethereum, or stablecoins for deposits and withdrawals. Crypto casinos attract players in markets with limited access to traditional payment methods, offering faster transactions, lower fees, and greater privacy.

D

• Daily Active Users (DAU) Daily Active Users (DAU) is a key performance metric that measures the number of unique players who log in and interact with an iGaming platform each day. DAU is often compared with Monthly Active Users (MAU) to assess engagement levels and retention trends.
• Dashboard A dashboard is a centralized user interface that displays key performance indicators (KPIs) and real-time data. In iGaming platforms, dashboards provide operators with an overview of betting turnover, gross gaming revenue (GGR), active players, payment activity, and campaign results, making them essential for data-driven decision-making and growth tracking.
• Default Odds Default odds are the initial betting odds set by a sportsbook for a given market before adjustments are made based on player demand, team performance, or external factors. They form the foundation of sports betting software and are central to risk management strategies.
• Demo Play (Free Play) Demo play, also called free play, is a mode that allows users to try casino games without wagering real money. It is widely used in iGaming for player acquisition, giving users a risk-free way to test slots, table games, or new features before depositing.
• Deposit A deposit is the action of transferring funds from a player’s personal account—via credit card, e-wallet, bank transfer, or cryptocurrency—into their iGaming account. Deposits are the first step for players to wager real money on casino games or sports bets.
• Deposit Bonus A deposit bonus is a promotional offer in which players receive bonus funds, free spins, or credits when they make a deposit. Common in online casinos and sportsbooks, deposit bonuses are a core acquisition and retention tool, often featured in welcome packages or ongoing promotions.
• Deposit Frequency Deposit frequency is a metric that measures how often a player makes deposits within a given period. In iGaming, it helps operators evaluate player loyalty, spending behavior, and the performance of payment solutions.
• Deposit Limit A deposit limit is a responsible gaming feature that lets players set a maximum amount they can deposit over a daily, weekly, or monthly period. Widely required by regulators, deposit limits help promote safer gambling and protect players from overspending.
• Deposit Methods Deposit methods are the payment options available for transferring funds into an iGaming account. Common methods include credit cards, e-wallets, bank transfers, prepaid cards, and cryptocurrencies. A wide range of deposit methods improves accessibility, conversion rates, and player satisfaction.
• Dispute Resolution Dispute resolution is the process of handling player complaints or conflicts with iGaming operators. It often involves customer support, regulatory bodies, or approved Alternative Dispute Resolution (ADR) providers to ensure fair outcomes and compliance with licensing requirements.
• Due Diligence Due diligence is a thorough vetting process conducted by iGaming operators or B2B software providers before entering into partnerships. It evaluates financial stability, licensing, AML/KYC compliance, technology, and market reputation, making it essential for operating in regulated and emerging markets.
• Dynamic Odds Dynamic odds are betting odds that change in real time based on factors such as market activity, player performance, or live match events. Powered by sports betting algorithms, they are a core feature of in-play betting, increasing both excitement and engagement.

E

• e-Wallet (Electronic Wallet) An e-wallet is a secure digital wallet that allows players to store funds and perform online transactions for deposits and withdrawals. In iGaming, popular e-wallets include Skrill, Neteller, and MuchBetter, offering fast, safe, and discreet payment solutions.
• eCOGRA eCOGRA (eCommerce Online Gaming Regulation and Assurance) is an internationally recognized testing agency and standards organization for the online gambling industry. It certifies software, RNGs, and operators to ensure fairness, security, and compliance with regulatory requirements.
• Endpoint In API integration, an endpoint is a specific URL or digital address used to send or receive data from a server. In iGaming, endpoints power sportsbook APIs, casino aggregators, and payment gateways by enabling real-time communication, for example to check a player’s balance or update bet results.
• Engagement Engagement refers to the level of activity and interaction players have with an online casino or sportsbook. In iGaming, engagement is tracked through metrics such as Daily Active Users (DAU), Average Revenue Per User (ARPU), and session length, making it a key driver of retention and profitability.
• Esports Betting Esports betting is the practice of placing wagers on competitive video gaming tournaments and live matches. Similar to traditional sports betting, it offers markets such as match winner, tournament winner, and in-game events. Esports betting is one of the fastest-growing verticals in the global iGaming industry.
• Event Bet An event bet is a wager placed on a specific occurrence within a game or match, such as the next goal, next point, or first card. Common in live betting, event bets increase player engagement by adding fast, dynamic markets during play.
• Evolution Evolution is a leading supplier of live dealer casino solutions, offering live tables, game-show formats and studio streaming technology. The company is renowned for high-production live casino experiences and global distribution through platform partners and aggregators.
• Exchange Betting (Betting Exchange) See Betting Exchange
• Exclusion See Self-Exclusion
• Extended Reality (XR) Gaming Extended Reality (XR) gaming combines virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies to create immersive experiences. In iGaming, XR gaming is an emerging concept that could enhance live casino environments and interactive betting in the future.

F

• Fantasy Sports Fantasy sports are online games where users create virtual teams composed of real-life athletes. Team performance is based on actual match statistics, making fantasy sports a fast-growing vertical within the iGaming industry that bridges entertainment, betting, and fan engagement.
• Financial Risk Detection Financial risk detection is technology that monitors iGaming payments and player behavior in real time to identify fraud, chargebacks, or money laundering (AML). As a key compliance tool, it helps operators protect revenues, reduce exposure, and build trust with players.
• First-Time Deposit (FTD) A first-time deposit (FTD) is the initial deposit made by a new player on an online casino or sportsbook platform. FTDs are often linked to welcome offers such as deposit bonuses or free spins, and tracking them is a critical metric for measuring acquisition success.
• Fixed Odds Fixed odds are betting odds agreed at the time a wager is placed, meaning the payout does not change regardless of later market movements. Fixed-odds betting is the most traditional form of sports betting and contrasts with dynamic or in-play odds.
• Fraud Detection Fraud detection in iGaming refers to software systems that monitor player transactions, betting patterns, and suspicious activities to prevent fraud, money laundering (AML), and bonus abuse. These tools are essential for protecting operators and players while ensuring compliance in regulated markets.
• Fraud Prevention Fraud prevention in iGaming refers to proactive measures taken to protect platforms from fraudulent activity, including account takeovers, bonus abuse, money laundering, and payment fraud. It combines software solutions, KYC checks, and risk management strategies to safeguard both operators and players.
• Free Bet A free bet is a sportsbook promotion where players can place a wager without risking their own money. If the bet wins, the player usually receives the winnings minus the stake. Free bets are one of the most common acquisition and retention tools in online sports betting.
• Free Spins Free spins are one of the most popular casino bonuses, allowing players to spin online slot games without using their own money. Widely used in welcome offers and retention campaigns, free spins attract new players, reactivate inactive users, and boost engagement across online casino platforms.
• Front-End The front-end is the graphical interface of an iGaming website or sportsbook where users register, play, and place bets. A customizable front-end enhances user experience, brand identity, and conversion rates. At PlaylogiQ, operators can benefit from fully tailored front-end solutions.
• Fully Managed Service A fully managed service is a complete iGaming solution where the provider handles all aspects of operations, including technology infrastructure, payment systems, customer support, and regulatory compliance. It is ideal for investors and operators in emerging markets, such as Africa and Latin America, who want to launch quickly without building an in-house team.

G

• G2E (Global Gaming Expo) The Global Gaming Expo (G2E) is the leading international trade show for the casino and iGaming industry. It brings together operators, software providers, and technology companies to showcase innovations, explore trends, and build business partnerships.
• Gambling Gambling is the activity of risking money or valuables on games of chance, sports events, or casino outcomes with the hope of winning a prize. In the iGaming industry, gambling covers online casino games, sports betting, poker, lotteries, and emerging verticals like esports and crash games.
• Gambling Commission The Gambling Commission is an official regulatory authority that licenses and supervises iGaming operators. It ensures fair play, legal compliance, and player protection, making it one of the most important regulators in the online gambling industry.
• Game Conversion Rate (GCR) Game Conversion Rate (GCR) measures the percentage of players who move from free play or demo mode to real-money play in a specific casino game. GCR is a key performance metric for operators and game providers, reflecting a game’s ability to attract deposits and generate revenue.
• Gamification Gamification is the use of game-like elements—such as points, levels, achievements, and rewards—within iGaming platforms. By adding competition and incentives, gamification increases player engagement, retention, and entertainment value.
• GDPR (General Data Protection Regulation) GDPR is the EU regulation that governs personal data processing, consent, data subject rights and cross-border transfers. For iGaming operators, GDPR compliance affects user onboarding, marketing communications, data retention, breach notification and privacy-by-design across EU/EEA customers. "
• Geo-Blocking Geo-blocking is a technology used by iGaming operators to restrict or allow access to their platforms based on a player’s geographic location. By tracking IP addresses and location data, geo-blocking ensures compliance with local gambling regulations and prevents unauthorized play in restricted jurisdictions.
• GGR (Gross Gaming Revenue) Gross Gaming Revenue (GGR) is a core financial metric in iGaming that represents the total amount wagered by players minus winnings paid out. GGR is used to calculate operator revenue and is often the basis for gaming taxes in regulated markets.
• GLI (Gaming Laboratories International) Gaming Laboratories International (GLI) is an independent testing and certification organization for the iGaming industry. GLI develops international standards to ensure the fairness, security, and compliance of gaming systems. Examples include GLI-19 for interactive gaming systems and GLI-33 for sportsbook wagering systems.
• Grey Market A grey market refers to jurisdictions where iGaming is not fully legalized or regulated, but operators may still provide services. While these markets can offer growth opportunities, operating in them carries significant compliance and legal risks.

H

• Head-to-Head Betting A type of bet where players wager on which of two competitors will perform better in a specific event, often used in sports betting and fantasy sports.
• Helpdesk / Help Center A helpdesk or help center is the customer support function for an iGaming operator, providing channels like live chat, email, and FAQs to resolve player issues, handle disputes, and improve trust and retention. High-quality support reduces churn and supports compliance with regulatory service standards.
• High Roller A player who wagers large amounts of money on casino games or sportsbook events. High rollers often receive special bonuses, VIP treatment, and personalized services from iGaming operators.
• Hosted Solution (Hosted Platform) A hosted solution is a vendor-managed iGaming platform (SaaS or managed hosting) where the provider operates infrastructure, delivers updates, backups and security so operators can launch faster with predictable OPEX. Evaluate SLAs, compliance support and data portability to avoid vendor lock-in.
• Hosted vs On-Premise Hosted platforms prioritize speed, scalability and lower upfront costs by outsourcing infrastructure to the vendor; on-premise deployments give operators full control over infrastructure, customization and data residency at higher CapEx and operational overhead.
• House Edge House edge is the statistical advantage that a casino game gives to the operator, expressed as the long-term expected percentage of each bet the house will retain. It explains how games generate profit and is a key measure for fairness and player expectation.
• HTML5 Games HTML5 games are casino titles built using web standards (HTML5, JavaScript, CSS) that run natively across desktop and mobile browsers without plugins. They offer cross-platform compatibility, faster deployment, and better SEO/UX for modern iGaming platforms.
• Hybrid Casino A hybrid casino integrates land-based and online operations, allowing shared player accounts, unified loyalty programs, and omnichannel experiences that bridge physical venues and digital platforms—useful for operators targeting markets with both retail and online demand.

I

• ICE (International Casino Exhibition) CE is the world’s largest and most influential B2B gaming technology event, historically held in London; it showcases the entire spectrum of the industry—from betting and casino to lottery, payments and affiliate services—and is known for its comprehensive exhibition floor and high-level conference programme.
• Identity Verification (KYC) Identity verification (KYC) is the process of confirming a player’s identity using government IDs, proof of address and data checks to prevent fraud, underage gambling and money laundering; KYC workflows are a regulatory requirement in many jurisdictions and are tightly integrated with AML, payment onboarding and account monitoring systems.
• Iframe Integration iFrame integration is a fast method to embed third-party game or sportsbook content into an operator’s site via an HTML iframe; while it speeds deployment and preserves the host UX, iFrame implementations require careful handling of responsiveness, security headers and mobile behavior.
• Igaming iGaming refers to online gambling activities such as casino games, sports betting, poker, bingo and lotteries where players wager real money on digital platforms; it covers both consumer-facing products and the B2B technology stack that powers sites and apps across regulated and emerging markets.
• Igaming platform iGaming platform denotes the full technology stack that enables operators to run online casinos and sportsbooks, typically including player account management, payments, game integration, CRM, odds engines and reporting; a robust platform reduces time-to-market and centralises operations, compliance and monetization tools.
• Igaming software provider iGaming software provider describes a company that develops and supplies gambling technology—casino games, sportsbook engines, PAM, back-office systems and APIs—where trusted providers prioritise security, scalability, certification and regulatory compliance for multi-jurisdictional deployments.
• iGB Affiliate iGB Affiliate is a leading series of industry events (including iGB LIVE! and iGB Affiliate London) focused on performance marketing in iGaming; the conferences bring together affiliates, operators and suppliers to network, source partners and discover tools for user acquisition and monetization.
• Inactive Player An inactive player is a registered user who has not engaged with an iGaming platform (no login, deposit or gameplay) for a defined period. Tracking inactivity helps operators design re-engagement campaigns, personalize CRM outreach and recover dormant value to improve retention and lifetime revenue.
• Incident Response(Security) Incident response is the set of procedures an iGaming operator uses to detect, contain and resolve security incidents (data breaches, fraud, outages). A formal plan covers monitoring, escalation, investigation and communication to restore service, meet regulatory obligations and protect player trust.
• Instant Withdrawal Instant withdrawal is a payment feature that sends funds from a player’s iGaming account to their chosen method (e-wallet, card, bank) within minutes. It reduces payout friction and boosts trust and conversion but requires robust KYC, fraud checks and PSP orchestration.
• ISO/IEC 27001 ISO/IEC 27001 is the international standard for information security management systems (ISMS) that defines requirements for protecting sensitive data and operational processes; certification demonstrates that an iGaming operator or provider follows structured controls for confidentiality, integrity and availability of player and business data.

J

• Jackpot A jackpot is the largest prize available in an online casino or betting game; it can be fixed or progressive, with progressive jackpots growing as players place bets until a triggering event awards the full pool.
• Jackpot Contribution Rate The jackpot contribution rate is the percentage of each wager allocated to the jackpot pool. This rate determines how quickly a progressive jackpot grows and is a key parameter for game economics, player appeal and operator margin. "
• Jackpot Engine A jackpot engine is the software module that manages jackpot mechanics across an iGaming platform, allowing operators to configure prize pools, contribution rules, triggers and payout logic to create engaging reward mechanics.
• Jackpot Pool A jackpot pool is the collective prize fund accumulated from player wagers or fixed contributions, used to fund jackpot payouts. Managed by the jackpot engine, the pool grows over time for progressive jackpots and is distributed according to predefined trigger and payout rules.
• Jackpot Trigger A jackpot trigger is the specific event or game condition that activates a jackpot payout—common triggers include landing a designated symbol combination, completing a bonus round, or meeting predefined wagering criteria.
• JSON Feed A JSON feed is a structured data feed using JSON format that delivers event details, odds, scores or catalogue metadata to platforms and aggregators. JSON feeds are lightweight and easy to parse, making them the preferred choice for modern integrations, REST APIs and real-time services like odds and game catalogs.

K

• Key Account Manager A Key Account Manager is the client-facing role responsible for managing relationships with high-value operators, affiliates or B2B partners. The KAM negotiates contracts, coordinates service delivery, ensures satisfaction and drives long-term growth and renewals.
• Key Performance Indicator (KPI) A KPI (Key Performance Indicator) is a measurable metric that tracks business performance and growth. In iGaming common KPIs include player acquisition cost, retention rate, ARPU, DAU/MAU and gross gaming revenue (GGR), which together inform commercial and product decisions.
• Know Your Customer (KYC) KYC (Know Your Customer) is the mandatory process operators use to verify a player’s identity, age and financial details. In iGaming, KYC prevents fraud and underage play, supports AML obligations, and is tightly integrated with onboarding, payment checks and ongoing account monitoring to meet licensing requirements.
• KPI Dashboard A KPI dashboard is a centralised visual interface that displays real-time and historical business metrics (e.g., acquisition, ARPU, DAU, GGR). In iGaming, KPI dashboards enable operators and product teams to monitor performance, spot trends, and make data-driven decisions quickly. "
• KYB (Know Your Business) KYB (Know Your Business) is the due-diligence process used to verify corporate clients, partners or B2B customers. It includes checks on company registration, ownership structure, beneficial owners, financial standing and compliance history to reduce fraud, meet regulatory requirements and support safe commercial relationships.
• KYC Risk Scoring KYC risk scoring is a quantitative model that assesses the money-laundering and fraud risk of a customer during onboarding and ongoing monitoring. The score combines factors such as jurisdiction, transaction behaviour, source of funds, identification quality and sanctions/PEP status to prioritise reviews and apply appropriate controls. "

L

• Latency Latency is the delay between an action (player input or external event) and the system response. In iGaming, low latency is critical for live betting, cash-outs and streaming live casino—high latency can cause rejected bets, incorrect odds and poor UX, so operators optimise networks, endpoints and CDN configurations.
• Leaderboard A leaderboard is a gamification feature that ranks players by criteria such as wins, points, stakes or loyalty activity over defined periods. Leaderboards boost competition and retention, and are often tied to rewards, challenges and CRM campaigns to drive recurring engagement.
• License (Licensing) A license is the official authorization granted by a regulatory authority that permits an operator or supplier to offer iGaming services in a jurisdiction. Licensing enforces legal compliance, consumer protection, responsible gambling rules and reporting obligations, and is a prerequisite for access to regulated markets.
• Liquidity Liquidity is the availability of active players and funds within a game, market or pool. High liquidity ensures tighter betting markets, faster game matching (poker), competitive jackpots and reliable prize payouts; operators manage liquidity through networked pools, promo incentives and market making.
• Live Animation Tracker A live animation tracker is a front-end module that visualises real-time game events and player activity (e.g., big wins, jackpot triggers, bet flows) to create excitement and social proof. It integrates with the game engine or aggregator to surface live events, driving engagement and session length.
• Live Casino Live casino refers to online games that stream real dealers and tables in real time from a studio or land-based venue. Live casino combines authentic table gameplay and human interaction with remote accessibility, and requires strong streaming, latency control and dealer operations to deliver a high-quality player experience.
• LTV (Customer Lifetime Value) LTV (Customer Lifetime Value) measures the total net revenue an operator expects to earn from a player over the entire relationship. In iGaming, LTV is used to optimise acquisition budgets, prioritise retention strategies and segment players by value to maximise long-term profitability.

M

• Machine Learning Models (for Risk/Recommendation) Machine learning models in iGaming are predictive algorithms used for risk scoring, fraud detection, churn prediction and personalized recommendations. Trained on behavioural and transactional data, they automate decisions to reduce fraud and optimise player lifetime value.
• Managed Service See Fully Managed Service
• Match Betting / Matched Betting Match betting, or matched betting, is a technique where bettors place opposing bets across bookmakers and exchanges—often using promotional free bets—to lock in a profit. Operators monitor matched betting as potential bonus abuse and may apply anti-abuse controls.
• MAU (Monthly Active Users) MAU (Monthly Active Users) measures the number of unique players who interact with a platform within a 30-day period. Compared with DAU, MAU helps assess stickiness, inform marketing spend and track medium-term growth.
• MGA (Malta Gaming Authority) The Malta Gaming Authority (MGA) is a leading regulatory body that licences and supervises online gambling operators and suppliers. The MGA sets standards for player protection, AML/KYC, technical compliance and reporting, and is widely respected for enabling access to multiple regulated markets across Europe and beyond.
• Microbetting Microbetting refers to ultra-short betting markets that settle on micro-events within a game (e.g., next point, next play). Popular in live betting, microbetting drives high-frequency engagement and requires very low latency, fast pricing and robust risk controls.
• Microgaming Microgaming is one of the earliest and most established online casino software providers, with a large catalogue of slots and progressive jackpot networks. The company is notable for pioneering online game development and maintaining a wide distribution through operators and aggregators.
• Mobile Gaming Mobile gaming refers to playing casino games or placing sports bets via smartphones and tablets, either through responsive websites or native apps. Mobile-first design, fast load times (HTML5), and optimized payment flows are critical for conversion, engagement and retention in mobile gaming environments.
• MoM (Month-over-Month) – Blask Metric MoM (month-over-month) measures performance change from one month to the next, indicating short-term growth, decline or stability. In Blask analytics and the Blask Index, MoM helps operators spot rapid shifts in consumer interest, campaign impact and market traction across regions and verticals.
• Multi-Currency Support Multi-currency support is a platform capability that allows players to hold, deposit and transact in multiple currencies (fiat and sometimes crypto). It improves user experience and conversion for international audiences by displaying local currencies, handling FX conversion, and integrating multi-currency PSP routing.
• Multiplier A multiplier is a game mechanic that multiplies a player’s stake or win by a fixed or dynamic factor. Common in slots, crash games and promo features, multipliers increase potential payouts and are frequently used to drive excitement and higher average bet values.

N

• NetEnt NetEnt is a leading online casino games developer known for high-quality slot titles and innovative game mechanics; its catalogue is widely distributed via aggregators and platform providers.
• Network Jackpot A network jackpot is a progressive prize pool shared across multiple games, casinos or operators; contributions from participating wagers grow the pool until a trigger awards the total. Network jackpots boost player appeal by offering larger pooled prizes than single-site jackpots.
• NGR (Net Gaming Revenue) NGR (Net Gaming Revenue) is the operator’s net revenue from gaming after deducting player winnings, bonuses, taxes, chargebacks and other adjustments from gross gaming revenue (GGR). It is the primary commercial metric used to assess profitability and to calculate revenue share or tax liabilities.
• No-Deposit Bonus A no-deposit bonus is a promotional offer that grants new or existing players bonus funds or free spins without requiring an initial deposit. Used to drive trial and acquisition, these offers typically carry wagering requirements, maximum cashout limits and identity checks to prevent abuse and ensure regulatory compliance.
• Non-gaming revenue Non-gaming revenue → Non-gaming revenue comprises income streams not directly tied to wagering, such as advertising, affiliate fees, payment processing fees, data services, hospitality or content licensing. For operators, non-gaming revenue diversifies margins and reduces dependence on pure GGR.

O

• Odds Odds represent the probability of an event occurring and determine potential payouts for bettors. In sports betting odds can be shown as decimal, fractional or American formats, and are central to pricing, risk management and user-facing bet calculations.
• Odds Feed An odds feed is a real-time data service that supplies market prices, event metadata and updates to sportsbooks and trading engines; providers include companies such as FeedConstruct or Betradar. Odds feeds power pre-match and in-play markets, enabling automated pricing, market depth and fast settlement.
• Odds Format Odds format describes how betting odds are displayed to players; common formats include decimal (e.g., 2.50), fractional (e.g., 6/4) and American/moneyline (e.g., +150 / -200). Platforms often offer format switching by market or user preference, and format choice affects clarity, localization and UX.
• Omnichannel Omnichannel describes an integrated approach where operators deliver a unified experience across retail, web and mobile channels, allowing features like shared wallets, unified loyalty programs and consistent account management.
• Onboarding Onboarding is the process by which new players register, complete identity verification (KYC), accept terms, and make their first deposit on an iGaming platform. A smooth onboarding flow improves conversion, reduces drop-off and ensures compliance with AML and licensing requirements.
• Operator (igaming operator) An operator is a licensed company that offers online gambling services such as casino games, sportsbook, poker or lotteries. Operators manage product selection, payments, customer support, compliance and marketing to deliver and monetise gaming services across jurisdictions.

P

• PAM (Player Account Management) PAM (Player Account Management) is the system that handles player identities, wallets, balances, limits, authentication, KYC status and transaction history. It centralises account logic for login, deposits/withdrawals, session management and integrates with CRM, payment and compliance modules.
• Payment Hub A payment hub is a central orchestration layer that connects an iGaming platform to multiple PSPs, payment methods and currencies. It handles routing, reconciliation, tokenization, payouts and local payment logic to optimise approval rates, reduce fees and simplify reconciliation.
• Payout Rate See RTP (Return to Player)
• PCI DSS (Payment Card Industry Data Security Standard) PCI DSS is a set of security requirements for organisations that store, process or transmit cardholder data. In iGaming, PCI DSS compliance reduces payment fraud risk, supports PSP integration and is mandatory for card-based payment flows to meet merchant and acquirer standards. "
• Player Acquisition Rate Player Acquisition Rate measures how effectively an operator converts visitors into new registrants or depositors (percentage of new players over total visitors). Often used together with CPA, it helps balance growth with profitability.
• Player Lifetime Value (PLV) Player Lifetime Value (PLV) estimates the total net revenue an operator expects from a player over their relationship, after costs and offers. PLV informs acquisition budgets, segmentation and long-term commercial planning.
• Player Retention Rate Player Retention Rate is the percentage of players who remain active within a defined period. It indicates the success of loyalty programs, game mix and engagement efforts, and is key to sustainable LTV.
• Player Segmentation Player segmentation is the process of grouping users by behaviour, value, demographics or lifecycle stage to deliver targeted promotions, personalised content and retention campaigns that increase engagement and lifetime value.
• Playtech Playtech is a major iGaming technology group providing casino games, sportsbook solutions, platform software and back-office systems. Known for enterprise-grade products and large-scale integrations, Playtech serves operators across multiple regulated jurisdictions.
• Pragmatic Play Pragmatic Play is a multi-product provider offering slots, live casino, bingo and virtual sports. Known for frequent releases and strong commercial partnerships, Pragmatic Play supplies scalable HTML5 games designed for cross-platform performance and regulated deployments. "
• Progressive Jackpot A progressive jackpot is a prize that grows as a percentage of player wagers is added to a pooled fund until a trigger awards it. Progressive jackpots may be site-specific or networked, offering larger prizes than fixed jackpots and boosting engagement.
• Promo Code See Bonus Code
• PSP (Payment Service Provider) A PSP (Payment Service Provider) facilitates payments between players and operators by connecting to card schemes, e-wallets, bank transfers and local methods. PSPs handle authorization, settlement, chargeback management and often provide tokenization, local currency routing and payout orchestration to optimise approval rates. "

R

• Responsible Gaming Responsible gaming encompasses policies, tools and processes that protect players from gambling harm—examples include deposit limits, time limits, self-exclusion, reality checks and targeted interventions based on risk scoring. Strong responsible gaming practices are required by most regulators.
• Retail Betting Retail betting refers to wagering at physical betting shops or kiosks, where bets are accepted in person. Retail channels often integrate with digital platforms via omnichannel features (e.g., “Book Your Bet”), and require POS systems, retail odds management and local compliance.
• Retention Retention is the operator’s ability to keep players coming back and actively wagering over time. It is driven by product quality, promotions, CRM, loyalty programs and UX, and directly influences lifetime value and profitability.
• Retention Rate Retention rate measures the percentage of players who remain active over a defined period (e.g., day, week, month). It is a key KPI for assessing the effectiveness of engagement tactics and loyalty initiatives.
• Revenue Share Revenue share is a commercial model where a partner (affiliate, platform or supplier) receives a percentage of an operator’s Net Gaming Revenue (NGR) from referred players. It aligns incentives and reduces upfront costs but requires clear rules on NGR adjustments, reporting and chargebacks.
• Risk Management Risk management in iGaming covers the processes and systems used to monitor and control financial, fraud and trading exposures. It includes odds setting, liability limits, trader rules, fraud detection, payment risk controls and scenario modelling to protect margins and ensure platform stability.
• RNG (Random Number Generator) An RNG (Random Number Generator) is the algorithm or hardware that produces unpredictable outcomes for casino games. Certified RNGs (by bodies like GLI or eCOGRA) ensure fairness and are a prerequisite for game certification and operator licensing.
• RTP (Return to Player) Payout rate, or RTP (Return to Player), is the long-term percentage of wagered money a casino game returns to players. RTP helps compare game fairness, is the inverse of house edge, and is used in certification and regulatory reporting.

S

• SBC Summit SBC Summit is a series of global industry events organised by Sports Betting Community, with regional editions such as SBC Summit North America, SBC Summit Latinoamérica and SBC Summit Barcelona. These conferences focus on digital innovation, market entry and commercial partnerships across regulated and emerging betting markets.
• Self-Exclusion Self-exclusion is a responsible gambling measure that allows players to voluntarily block access to an operator’s services for a set period; it supports player protection and is commonly required by regulators as part of a compliance program.
• Setup Setup refers to the initial configuration and implementation of an iGaming platform or product, covering integrations (games, payments, KYC), localisation, limits, reporting and go-live tasks required to launch an operator or skin in a new market.
• SiGMA (Summit of iGaming Malta) SiGMA is a major global events group centred on iGaming and emerging technologies; its flagship SiGMA World in Malta and regional shows (SiGMA Africa, Asia, Eurasia) bring together operators, suppliers and investors to showcase products, build partnerships and explore market opportunities.
• Skin A skin is a branded front-end or site running on top of a shared platform or white-label solution; skins allow multiple brands to use the same backend technology while presenting distinct UX, content and commercial terms to players.
• Social Betting Social betting describes features that let players share bets, join pools or bet against friends, combining social interaction with wagering; these mechanics increase engagement and virality by turning betting into a shared experience.
• Sportsbook A sportsbook is the platform or product that offers betting markets on sporting events, providing odds feeds, bet slip functionality, live/in-play markets, risk management, trading tools and settlement systems to support retail and online wagering.
• Sportsbook API A sportsbook API is a developer interface that enables integration of odds feeds, market metadata, bet placement, in-play updates and settlement into platforms. Typically offered via REST for pre-match data and WebSocket/streaming for live markets, it powers automated pricing, risk management and fast user experiences.

T

• Terms and Conditions (T&Cs) Terms and Conditions are the legal rules governing player use of a platform, covering account rules, bonus T&Cs, payouts, disputes, and liability; clear, accessible T&Cs support compliance and reduce regulatory risk. "
• Third-Party Provider (3PP / TPP) A third-party provider is any external vendor—game studio, PSP, KYC vendor, or analytics provider—integrated into an iGaming stack. Managing TPPs requires contracts, SLAs, security checks and compliance verification to reduce operational and regulatory risk. "
• Time-to-Market Time-to-market measures how quickly an operator or product can be launched after project start. Faster TTM (via hosted solutions, APIs and partner integrations) is a competitive advantage for market entry and promotional windows.
• Tokenization (Payments) Tokenization replaces sensitive payment details (card numbers) with a secure token used for future transactions. In iGaming, tokenization improves security, simplifies recurring payments and supports PCI-compliance by reducing exposure of card data.
• Turnkey/Turnkey Solution A turnkey solution is an end-to-end iGaming product delivered ready-to-launch, where the provider supplies technology, integrations, operations and often managed services so the operator can go live with minimal in-house setup. Turnkey models speed time-to-market but require clear SLAs and exit terms.
• Turnover (igaming) Turnover (also called handle) is the total amount of money wagered by players over a specific period, representing gross stakes placed across games or markets. Operators use turnover to gauge activity, liquidity and product performance, and to calculate conversion metrics versus deposits and GGR.
• Two-Factor Authentication (2FA) Two-factor authentication (2FA) is an extra security layer that requires users to verify their identity with two methods (e.g., password plus SMS code or authenticator app) before accessing an account or performing sensitive actions like withdrawals.

U

• UK Gambling Commission (UKGC) The UK Gambling Commission is the principal regulator for gambling in Great Britain, overseeing licensing, compliance and enforcement. The UKGC sets rules on player protections, AML, advertising standards and technical requirements, and its decisions often influence global best practices in iGaming regulation.
• Underage Gambling Underage gambling refers to play by users below the legal gambling age; operators must prevent it through age verification, KYC checks and targeted controls. Failure to prevent underage play risks regulatory sanctions and reputational damage.
• Uptime Uptime is the percentage of time a platform or service is operational and accessible. In iGaming, high uptime (typically targeted at 99.9%+ in SLAs) is critical for live betting, payment flows and player trust, and is maintained via redundancy, monitoring and failover strategies.
• User Acquisition User acquisition is the process of attracting new players to register and deposit, using channels such as affiliates, paid media, SEO, social and partnerships. It is evaluated with metrics like acquisition rate and CPA to balance growth and profitability.
• UV (Unique Visitor) UV (Unique Visitor) counts distinct users who visit a site or app within a given period, deduplicated by cookies, device ID or user login. UV measures audience reach and traffic quality and is often used alongside DAU/MAU to evaluate acquisition performance and marketing funnels.

V

• Vendor A vendor is a third-party supplier that provides products or services to an operator—game studios, PSPs, KYC providers, or analytics firms. Managing vendors requires contracts, SLAs, security checks and compliance validation to mitigate operational and regulatory risk.
• VIP Player A VIP player is a high-value customer who wagers large amounts or drives significant revenue; operators typically offer VIPs personalised bonuses, dedicated account managers, higher limits and exclusive promotions to maximise retention and lifetime value.
• Virtual Sports Betting Virtual sports betting is wagering on computer-generated simulations of sporting events (football, horse racing, motorsport) that run 24/7. Outcomes are produced by RNGs and presented with short animations, offering fast markets and high turnover compared with real-time sports.
• VLT (Video Lottery Terminal) A VLT (Video Lottery Terminal) is an electronic gaming machine, similar to a slot, operated by a lottery or regulator and connected to a central server. VLTs offer instant-play games, ticket-in/ticket-out, remote configuration and central accounting, and are commonly deployed in retail venues and racinos."
• Volatility (Game Volatility) Volatility measures the variance of a game’s payouts: high volatility means larger but less frequent wins, low volatility yields smaller, more frequent returns. Volatility informs RTP perception, player targeting and bankroll management.

W

• W2W Ban (Whistle-to-Whistle Ban) A whistle-to-whistle ban is a regulatory restriction that prevents operators from offering or accepting bets on incidents occurring between the opening and closing whistle of a sporting event; it is designed to protect match integrity and reduce the risk of manipulation during live play.
• Welcome Bonus A welcome bonus is a promotional offer aimed at new players, commonly including deposit matches, free spins or no-deposit incentives. Welcome bonuses drive registrations and first-time deposits but usually carry wagering requirements, expiry and max-cashout rules to control abuse.
• White-Label A white label solution is a ready-made iGaming platform or product that a provider supplies to third parties, allowing brands to launch under their own name with minimal development. White label deals typically include a configurable front-end, shared backend services, integrations and operational support to speed time-to-market.
• Withdrawal A withdrawal is the process by which a player transfers funds from their iGaming account to an external payment method (bank, card, or e-wallet). Withdrawals are subject to KYC and fraud checks, limits, potential fees and processing times (standard vs instant), and may require bonus-wagering conditions to be met before release.

X

• XML Feed An XML feed is a structured data feed using XML format that delivers event details, odds, scores or catalogue metadata to platforms and aggregators. XML feeds are commonly used for legacy integrations with odds providers, content syndication and automated syncing between systems.

Y

• Yggdrasil Yggdrasil is a game studio recognised for creative slot titles and advanced in-game mechanics (e.g., GATI release tech). Its games focus on high production values and innovative math models, and Yggdrasil distributes via aggregators and direct platform integrations.
• Yield (Betting Yield) Yield in betting measures profitability as net profit divided by total stakes (See Turnover), expressed as a percentage. Traders and operators use yield to evaluate market performance, pricing efficiency and long-term profitability.
• YoY (Year-over-Year) – Blask Metric YoY is a comparison metric that measures the change in a value over a full year, comparing a given period to the same period in the previous year. In the Blask Index, YoY highlights long-term growth trends and shows how brand visibility and market share evolve annually.

Z

• Zero Latency Streaming Zero latency streaming refers to ultra-low-delay video delivery technologies that minimise the time between live action and viewer playback. Critical for live betting and interactive casino experiences, it uses protocols and edge infrastructure (e.g., WebRTC, low-latency CDNs) to synchronise odds, cashouts and player interactions.
• Zero-Knowledge Proof (ZKP) A zero knowledge proof is a cryptographic method that lets one party prove a statement is true without revealing the underlying data. In iGaming, ZKPs can enable privacy-preserving identity checks, provable fairness and secure blockchain interactions while minimising exposure of sensitive player data.