RETAIL vs ONLINE
FROM BETTING SHOPS
TO ONLINE PLATFORMS
Retail betting and online gaming have long been separate worlds. Today, the real value lies in bridging them into one ecosystem. Omnichannel solutions provide iGaming operators with consistent experiences, unified payments, and centralized management across all channels.
why
OMNICHANNEL SOLUTIONS
MATTER IN IGAMING
A DUAL LEGACY
Retail betting shops remain a cultural hub, while online gambling drive global growth. Together, they form the two essential pillars of iGaming.
EXPANDING REACH
Merging retail betting with online casino expands access to wider demographics, from in-shop players to mobile-first digital natives.
OMNICHANNEL
ENGAGEMENT
Unified wallet, account, and bonus system lets players move seamlessly between channels—boosting loyalty and retention.
LICENSING &
COMPLIANCE BENEFITS
In many markets, regulators reward integrated retail and online models, giving operators a compliance advantage.
DATA SYNERGY
By combining retail and online insights, operators gain a 360° view of player behavior, enabling precise targeting and safer play.
LOCAL RELEVANCE
In emerging markets like Africa and LatAm, retail shops still dominate access. Integrating an omnichannel solution allows operators to enter even the most traditional markets, bridging offline habits with online growth.
A DUAL LEGACY
Retail betting shops remain a cultural hub, while online gambling drive global growth. Together, they form the two essential pillars of iGaming.
EXPANDING REACH
Merging retail betting with online casino expands access to wider demographics, from in-shop players to mobile-first digital natives.
OMNICHANNEL
ENGAGEMENT
ENGAGEMENT
Unified wallet, account, and bonus system lets players move seamlessly between channels—boosting loyalty and retention.
LICENSING &
COMPLIANCE BENEFITS
COMPLIANCE BENEFITS
In many markets, regulators reward integrated retail and online models, giving operators a compliance advantage.
DATA SYNERGY
By combining retail and online insights, operators gain a 360° view of player behavior, enabling precise targeting and safer play.
LOCAL RELEVANCE
In emerging markets like Africa and LatAm, retail shops still dominate access. Integrating an omnichannel solution allows operators to enter even the most traditional markets, bridging offline habits with online growth.
BEYOND RETAIL, BEYOND ONLINE: OMNICHANNEL
PlaylogiQ adopts an omnichannel approach powered by a simple, effective CRM. This ensures seamless management of operations and player data, allowing operators to unify retail and online channels with ease. By simplifying complexity, PlaylogiQ makes omnichannel the smartest way to expand and compete in emerging iGaming markets.
FROM POTENTIAL
TO PERFORMANCE
Omnichannel offers big opportunities—but execution is key. Here’s how operators can succeed.
CENTRALIZED CONTROL
A unified back-office and CRM system streamlines customer management across online and retail channels, improving efficiency, player insights, and operational control.
SEAMLESS PAYMENTS
Multi-currency, crypto, and local payment solutions ensure smooth transactions in shops and online platforms alike.
CONSISTENT
PLAYER EXPERIENCE
One wallet, one KYC, and synchronized bonuses deliver a seamless journey—building trust and loyalty across every channel.
MARKETING
& BRANDING
Retail betting demands higher marketing investment and tailored graphics. Centralized tools help operators optimize campaigns, reduce costs, and maximize local impact.
GROWTH & RETENTION
Omnichannel engagement unlocks cross-sell opportunities, strengthens loyalty, and drives long-term sustainable revenue.
A unified back-office and CRM system streamlines customer management across online and retail channels, improving efficiency, player insights, and operational control.
Multi-currency, crypto, and local payment solutions ensure smooth transactions in shops and online platforms alike.
EXPERIENCE
One wallet, one KYC, and synchronized bonuses deliver a seamless journey—building trust and loyalty across every channel.
& BRANDING
Retail betting demands higher marketing investment and tailored graphics. Centralized tools help operators optimize campaigns, reduce costs, and maximize local impact.
Omnichannel engagement unlocks cross-sell opportunities, strengthens loyalty, and drives long-term sustainable revenue.
OMNICHANNEL SOLUTION
BY THE NUMBERS
Players use both
retail and online
Higher retention with
omnichannel loyalty
Markets where retail
still outpaces online
PlaylogiQ simplifies the management of retail and online channels within a single omnichannel solution. From shared wallets to loyalty programs, our platform supports operators in building trust, engagement, and long-term growth across every market.
