INTRODUCTION
At PlaylogiQ, operational excellence is at the heart of our mission to deliver scalable, reliable, and future-ready solutions for iGaming operators worldwide. In this exclusive interview, our Chief Operating Officer, Margherita Giudetti, shares his perspective on the challenges and opportunities shaping the sportsbook and iGaming sector. From navigating regulatory fragmentation to unlocking growth in Africa and Latin America, he highlights how PlaylogiQ leverages technology, compliance, and agile operations to stay ahead in a rapidly evolving market.
1) From an operational standpoint, what are the biggest challenges and opportunities you’re seeing in the sportsbook and iGaming sector right now?
“The iGaming industry is undergoing transformative changes, driven by regulatory fragmentation and rapid technological advancements like AI. From an operational standpoint, compliance remains a top challenge, with jurisdictions adopting divergent frameworks. On the opportunity side, emerging markets—particularly those in Africa and Latin America (LATAM)—represent unparalleled potential due to their vast, untapped user bases and less monopolized landscapes compared to mature markets like those in Europe. These regions demand agile, localized solutions, which align perfectly with our scalable sportsbook infrastructure.”
2) How is our company streamlining internal operations to stay agile in such a rapidly evolving and competitive market?
“At PlaylogiQ, we’ve built our entire operational model around proactive market responsiveness and cross-departmental synergy. Our commercial and product teams work in lockstep through integrated communication channels, allowing us to identify emerging trends and operator needs in real-time. This collaborative framework enables us to adapt our roadmap while maintaining rigorous quality standards rapidly. Our client-centric delivery model combines speed with precision – typically deploying market-ready products, significantly faster than industry averages.”
3) What role does technology—such as automation, AI, and data analytics—play in improving our day-to-day efficiency and client delivery?
“In the iGaming sector, where technology evolves rapidly, we prioritize solutions that deliver both operational efficiency and tangible value for our partners. AI optimizes critical functions, such as risk management and player profiling, striking a balance between automation and precision. Meanwhile, blockchain integration enhances transactional transparency, and data analytics drive smarter decision-making across platforms.
These technologies aren’t just about keeping pace—they allow us to refine our infrastructure continuously, ensuring reliability and scalability for operators in high-growth markets.”
4) Given the recent shifts in global regulation, how are we adjusting our operational models to stay compliant while still scaling quickly?
“Compliance is non-negotiable, but global fragmentation makes it a complex puzzle. Rather than reacting ad hoc, we focus on deep market specialization—studying not just regulations but also local dynamics and key stakeholders. Currently, we’re securing GLI-19 and GLI-33 certifications, along with South African licensing, to reinforce our competitive edge in high-growth regions.”
5) What improvements or innovations are we making in our product delivery lifecycle, especially on the B2B side?
“We’ve moved beyond one-size-fits-all solutions. Our lifecycle process is iterative, blending client feedback with market intelligence to drive development. Whether it’s rapid feature deployment or UI customization, we prioritize flexibility to meet operators’ unique market needs—from Africa to LatAm.”
6) How are we supporting our partners’ growth with operational reliability and platform stability?
“Platform stability is table stakes in high-traffic markets. Our upgraded AWS infrastructure delivers 99.9% uptime and nearly limitless scalability, which is critical for operators targeting volume-driven regions. We invest relentlessly in redundancy and load testing to ensure seamless performance during peak demand.”
7) What are the key metrics or KPIs you’re focused on right now, and why?
“Expansion is key: deepening our West African footprint and entering LatAm are immediate priorities. Operationally, we track client acquisition speed, platform uptime, and time-to-market for new features—metrics that reflect our ability to scale without compromising quality.”
8) How are we ensuring a consistent and high-quality user experience across multiple jurisdictions and client setups?
“While markets vary, core standards—intuitive navigation, fast settlement, and localized content—are universal. We vet partners rigorously to ensure shared business goals, then tailor setups to regional nuances. Post-launch, our dedicated support teams act as extensions of our clients’ operations.”
9) As COO, how do you see our company evolving its operational backbone to support anticipated growth over the next 12–18 months?
“PlaylogiQ is poised for growth. We are expanding our operational hub and strengthening our talent pool, while also implementing new AI-driven systems that will allow for a more methodical and faster approach to the analytical data needed to track market trends
10) What excites you most about the future of sportsbook and B2B iGaming from an operations leadership perspective?
“The convergence of AI, hyper-localization, and emerging markets will redefine sportsbook innovation. As COO, I’m energized by our role in democratizing access to cutting-edge technology—empowering operators to compete with industry giants, regardless of their starting point.”
